Digital Strategy🇮🇩 Jakarta
Pergadaian Utama Indonesia
pergadaianutamaindonesia.com
The Problem
OJK-licensed pawnshop with zero digital presence. Old website held by a vendor. No leads funnel, no digital marketing, no system.
What I Built
Leading their digital transformation. Cloned the vendor site to remove dependency, built an AI WhatsApp chatbot prototype, designed the full SEO and ads acquisition strategy. Positioning for core business system digitization.
What Happened
Chatbot prototype approved by the board. Full digital acquisition strategy in motion.
Next.js · WhatsApp API · Claude API · Vercel · Google Ads
Full case study coming soon.